Market Analysis as a Core Tool for Commercial Investors

In this class, market analysis is introduced as a core tool for decision investors and makers in commercial real estate. The various steps in the preparation of a market analysis are presented in detail. Market analysis is presented as a self-contained tool and part of the foundation for financial analysis. The four interlinked forms of analysis: marketability study, feasibility study, investment analysis, and highest and best use will be detailed. Market analysis components of leasing and sales will be identified. You will apply the 4 approaches to value property: market data approach, cost approach, the income approach, and gross rent multiplier.