The Science of Negotiation in Commercial Real Estate

This class explains what negotiation is and identifies the basic principles of negotiation. Additionally, it identifies the tangible benefits of negotiation and explains distinct types of negotiating tactics. You will be introduced to two types of negotiations and identify the key substance in a commercial negotiation.

Skills and strategies for successful negotiation will be identified and explained, focusing on critical concepts of a win-win negotiation. Utilizing a case study, students will ascertain five steps of negotiation, which include BATNA, Reservation Price, and ZOPA. The importance of body language and personality types will be reviewed.

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